OUR SUSTAINABILITY MISSION

Nordic Puro are intensely committed to sustainable tourism principles. Please read our Sustainability Mission below.

OUR SUSTAINABILITY MISSION

With the leading training, management and certification initiative for tourism companies committed to reaching sustainability, we have been awarded Travelife Certified certification, their highest sustainability award achievable for travel companies.

The Travelife standard is based upon full Corporate Social Responsibility themes, including labour conditions, human rights, environment, biodiversity and fair business practices. The management requirements are compatible with EMAS and ISO 14001. The scheme is supported by more than 35 national travel associations to further its implementation among members.

Nordic Puro is supporting the United Nations´ Sustainable Development Goals, which are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.

We are committed to making travel more sustainable. Our objective is to work towards carbon neutral travel and to reduce negative impact on environment as well as to make sure the social and economic impact of our tours and services are positive. We accept that this work is an ongoing process for us as well as for our partners and that there is always room for improvement.

We share the steps to be taken towards sustainability with our suppliers as well as customers in order to increase the knowledge and help people and companies to make the right decision in their daily work towards sustainability.

In the future we aim at our guests feeling regenerated and energized after travelling with us. We also enable customers using our travel services to leave a positive legacy to the destination either by including donation to charity or by participating in an activity that helps to preserve the nature or supports the local community.

If you have any questions related to our sustainability/CSR policies, you can use our Contact Us form from this link.

OUR SUSTAINABLE POLICY

INTERNAL

Employment

We create a safe, healthy, equal and encouraging working environment for all regular, project based and free lance staff.
We provide equal opportunities for people during recruitment process, regardless of their gender, age, race, religion or sexual orientation.
All staff have clear written agreement on employment and its terms
We encourage all to have healthy work-life balance.
Work satisfaction is monitored at regular intervals and feedback is welcomed.
Provides its regular staff access to occupational health care.
We encourage using public transportation and other sustainable modes of transport.
We value freelance staff and provide fair employment opportunities for them

Education

We regularly educate our staff on sustainability and how to make travel more sustainable.
We encourage our staff to develop their professional skills and product knowledge by inspections and events.
We welcome ideas from staff on how we can further improve on making our operations and tours more sustainable.

Operations

Our office operations are conducted in a manner which minimizes negative impact on environment including water and energy consumption.
We favour sustainable energy sources in the office.
We favour using public transportation when possible and hybrid/electric cars when not possible.
Waste is minimized by coordinated purchasing process and recycling of any materials or equipment is done whenever possible.
We minimize printing and use recycled paper whenever possible.
At travel fairs we favour digital material over paper brochures.
We avoid using any disposable items when possible.
We favour locally produced, recyclable supplies whenever possible.

Economic

We concentrate on long term profitability and sustainable growth.
We operate in a sustainable way as part of the local community. We hold all necessary licencing and follow local rules and laws on taxes and fees.
We believe in fair business and make sure all parties involved benefit from it

EXTERNAL

Partners

We expect all our partners to follow local laws and regulations on social issues and have required licences and registrations required by the authorities as well as act responsibly towards the environment.
We encourage our suppliers to improve the sustainability of their services. We favour suppliers who share our values on sustainability, invest in it and encourage them to get certified.
Any feedback from customers is forwarded to the supplier partners and follow up on it.

Destination

We collaborate and exchange experiences at various regional, national and international travel industry forums in order to support sustainability in tourism.
We help clients to choose the right destination for them and minimize any negative effect on local community or environment.

Nature

We make sure nature is not damaged during our tours and that no waste is left behind.
Guide makes sure that if anything is picked it is during a guided activity for berry or mushroom picking which follows Finnish Everyman´s law ie they can be freely picked and consumed as long as you dont go on someone´s private yard.

Animals

We don’t offer tours using captive wildlife, only tours observing the wildlife in free natural surroundings.
We work only with activity operators which have good reputation for treating animals (huskies or reindeers) well and we favour those which are certified. We encourage all partners to get certified.

Cultural Heritage

In our tour planning we respect and highlight local cultural heritage and aim at authentic experiences.
We use services of local companies as much as possible.

Food

Local, seasonal food is provided whenever possible.
We provide clients options for more healthy food options (for example more fish instead of meat)
We favour fresh tap water at restaurants over bottled water.

Transport

We encourage guests to use sustainable transportation methods to and in the destination.
In addition to private transfers we offer also public transportation when possible
Restaurants within walking distance are favoured

Safety

We make risk assessment of all tours and events and take measures to guarantee safety or our guests as well as staff and partners
We make sure that good level of hygiene is provided in all services and facilities
We provide 24 hour emergency phone number to all guests in the destination.
We highly recommend all guests to have a valid travel insurance covering all activities

Support to Organisations for Local Charity or Nature Preservation

We cooperate with local charities and environmental protection funds in order to leave a positive legacy to the destination.

Communication

We tell about our goals for sustainable travel to our clients and encourage them to adopt similar steps in their operations or daily lives.
We aim at providing lasting positive impact on the travellers´ mindset from travelling with us.