Photo: Only in Lapland

What's in a Name - Nordic Puro

Puro? What's that? We explain the meaning behind our brand name.

Photo: Only in Lapland
CORONA INFORMATION: Currently the borders in the Nordic region are opening up to international visitors. But, do check the READ MORE button for updates and links to country border control information and how it might affect your travel.
Puro?  What’s that?

A puro is something unique to Finland, a small flowing stream formed naturally from the melting winter snow.   Nothing can be as pure, fresh, and natural as that.   So, it fits perfectly into our concept of sustainable travel experiences in the pure, fresh, natural environment that is the Nordic region.

Pure, fresh, natural – Photo: Adam Eronen-Piper