Helsinki – Sustainable City

Sustainable Living – A Way of Life

For residents of Helsinki, sustainable living is a way of life. The city actively encourages environmentally-friendly lifestyles, lowering consumption, recycling waste, developing construction projects that actively consider the natural environment, and ambitious climate aims with a goal for carbon neutrality by 2035.

Nature is everywhere in the city.   A special location surrounded on 3 sides by the sea, a lush National Park to its north, and its residential areas surrounded by abundant greenery such as parks and forests.  From a highly developed public transportation system, to recycling waste as part of the normal day, has made Helsinki a leader in sustainable living.

Carbon Neutral by 2035

On a city level, the municipal government’s long term strategy plans to cut greenhouse emissions by 60% by 2030 aiming for a carbon neutral capital by 2035.   Smart & Clean actions focus on traffic, construction, and the circular economy. Use of hybrid and electric cars is exploding, and public transportation is constantly evolving though a system of trams, busses, and low-emission light railway links with the suburbs.

Daily Routine

Recycling has become part of the daily routine  for everyone.   Household rubbish is divided clearly, and recycling skips for every conceivable item are ubiquitous in supermarket car parks and the like.   Over-consumption is a thing of the past with various citizen-run groups for reselling second-hand items, and flea markets are a popular Sunday pastime for many, buyers and sellers.  And where many cities are cutting back, Helsinki is actively developing its city library system, which is much more than loaning a book.  Use a sewing machine, a 3D printer, cook food, book a slot in a recording studio, or take a set of bowls out for use in a local park, all of which are possible from your local library.  Oodi, the city’s newest and biggest, is a magnificent structure and a sustainable icon, well worth a visit in its own right.

Recycling in Helsinki – Photo: Riku Pihlanto

Tours Coming Soon with Nordic Puro

We are working on a variety of new tours which will be released soon.    

Lofoten Islands, Norway – discovers these beautiful islands in the long days of summer, a certified Sustainable destination
Sustainable Week on the Arctic Circle – stay in your own Aurora Cabin with a window to the sky and – hopefully – a great place to view the Northern Lights
The Finnish Lake District – the land of 1000 Lakes
Food & Drink Self-Drive Swedish & Finnish Lapland – with a low-emission hybrid car, discover small quality accommodations and some great food along the way
Nuuksio National Park as a Helsinki package add-on – a short drive north from the bustle of Helsinki’s capital, pure National Park forest, lakes and trails
Finland’s Coastal Route by Bike


Sign Up to our Newsletter and be the first to hear about new product releases.


Midnight Sun, Lofoten, Norway – Photo: Christine Baglo, VisitNorway

What’s in a Name – Nordic Puro

Puro?  What’s that?

A puro is something unique to Finland, a small flowing stream formed naturally from the melting winter snow.   Nothing can be as pure, fresh, and natural as that.   So, it fits perfectly into our concept of sustainable travel experiences in the pure, fresh, natural environment that is the Nordic region.

Pure, fresh, natural – Photo: Adam Eronen-Piper